People Need Help and They Are Spending Money
Hey Docs,
It’s a harsh statement, but that doesn’t make it any less true. Most of us are afraid of the word “sales.” Most of us are stuck in a discount/poverty mindset. And most of us aren’t growing enough to see the dial change from roughly 10% market share for our profession.
So, we are killing ourselves by thinking that we are worthless.
Yet, there are so many people paying lots of money for services that we are best suited to provide. STOP… I mean really, STOP! Read that again.
If that is true (and it is), then the crime is not in giving too much care. The crime is in giving too little value for the dollars the patient spends. If you are afraid to treat a patient over months or years to give them the results they desperately desire, then get the hell out of the profession.
It’s time to know our worth and be compensated for it. Again, people are paying money to someone and generally someone who does only a fraction of what you can do. Be the high value expert you are and don’t be afraid to collect on what you deliver.
This podcast will help you change your mindset on the topic.
Good Luck and #keepmoving
Dr.J