Connect, Build Equity, then Sprinkle in Complexity
It’s a question that deserves major consideration. Are you speaking, and essentially communicating, in a way that your patients understand and appreciate.
This all came from a resent conversation I had with a chiropractic student. He had just finished a DNS seminar. While he loved the information and knowledge, he and a lot of other students were concerned about whether or not patients would buy in. Interesting!
I’m more of a mechanist, but I don’t shy away from the important aspects of holistic care. That said, I was excited for these students to be at a DNS seminar but also excited to know they where questioning how to apply the knowledge within a practice. I pray that they never stop questioning the authorities within chiropractic, especially with respect to taking our craft to the masses.
Too often we see chiropractors speaking a foreign language to their patients. Sure they’re speaking English, but the patient isn’t hearing a damn thing. They might as well be speaking in Matrix code because everything is going in one ear and out the other.
Don’t get me wrong, I’m not suggesting that what the doctor is saying is wrong. In many cases, it’s 100% right. Unfortunately, the patient still doesn’t care.
This podcast discusses what you have to do to succeed with patient communication:
- Speak their Language – Communicate in ways that make perfect sense TO THEM!
- Start at the Beginning to Build Equity – Help them succeed in areas important TO THEM!
- Sprinkle in the Important Complexity once they are Bought In.
Stop crushing your patients with clinical information or they’ll find the back door much quicker than they should.
Connect, Build Equity, and Sprinkle in Complexity over time and you will build a practice of raving fans who are expressing true health, stability, strength, and wellness.
Good Luck and #keepmoving