The Struggle, A Reason, & A Simple Solution
It’s no secret that we aren’t seeing more than 10% of the population.
It’s also no secret that our profession has the best chance to change the status of chronic disease in the country and the world.
- Why then, do we continue to struggle?
- Why are new doctors in a sink or survival-float scenario?
- Why do so few doctors succeed wildly?
The number of answers to these questions are unfathomable. Yet, we need to have some sort of focus.
Today, I will break it down into a list of 3 Gifts that aren’t regularly being given to new patients. And no, I’m not talking about a coffee mug, a T-shirt, and a nice crisp high five. I’m talking about the emotional gifts that mean everything to growing and sustaining a great patient-centered practice.
But, before we list those 3 essential things, we should probably touch on the unfortunate truth. Most patients are getting 3 lumps of coal on their first appointment. They are as follows:
- Second Guessing
- Dilution of the Course of Action
To sum this up, the patient leaves confused regarding if the doctor even knows what their problem is, questioning whether or not they made the right decision going to a chiropractor, and feeling lost in the dilution of information that was chucked in their direction.
No wonder we’re struggling!
Instead, give these 3 gifts:
- Clear Course of Action
Ensure that the patient leaves with clarity that you’re both on the same page with an identifiable issue, confirmation that you are the best doctor for them, and a clear course of action for today and the weeks, months, and years to come.
Doing so will improve your practice and the entire profession.
Good Luck and #keepmoving